BizSense CRM And ERP has a powerful newsletter feature. Using BizSense you can enhance your relationship with your customers and prospects.
The first step is to create opt-in lists. BizSense emphasizes on the target recipient's convenience. There are certain dos and don'ts to which you have pay attention.
- Build and use your own opt-in list. Avoid purchasing email lists from third party vendors.
- Provide a means for your target recipients to opt in and out of mailing lists.
- Don't add a recipient to the mailing lists without their explicit permission.
- Include unsubscribe link in each bulk message. The recipient shouldn't have to login to unsubscribe.
- Act on bounce messages. If a recipient email server says the user doesn't exist a couple of times, unsubscribe the recipient from all your mailing lists.
- Read and understand the bulk email policies of popular email service providers like Google, Yahoo!, AOL, etc.
Once you install BizSense and save the newsletter settings, create your mailing lists. Note that the mailing lists are one way, meaning you can send email from BizSense to the mailing list subscribers. If the recipient replies to the newsletter those replies are not processed by BizSense.
BizSense offers a WYSIWYG editor to compose HTML emails. While composing the message, be sure to save both HTML and text versions. BizSense sends emails keeping in mind the recipient's preferred email format.
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